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Menu Feedback

Menu Location: Reports > Customer Feedback > Menu Feedback (or search "smiley face", "order survey")

Last Updated: 2026-09-22

Overview

Menu Feedback is the pre-delivery half of the Customer Feedback loop: the thumbs up / thumbs down customers give to an upcoming menu before the box ships. Each answer is stored on that order as likes ("Approves") or dislikes ("Doesn't Like"), and the page rolls the selected week's answers into a weekly approval grade.

This page is also the master switch for the whole Customer Feedback popup (the small card in the lower-left of the customer's home page that asks the menu, box, and custom questions). The two sibling pages, Box Scores and Custom Question, each have their own on/off toggle.

What the page shows:

  • A weekly approval grade card (letter grade, % approval, and the Approved / Dislike / No Opinion counts) for the week you select.
  • A table of every customer who rated that week, with links through to their account and order.

Primary Features

The button in the top right of the page header turns the menu question on or off:

  • Menu question: On (green) - the menu question is reaching customers. Click to turn it off.
  • Menu question: Off (grey) - click to turn it on. Turning it on from this page also switches the master popup on, so the question actually reaches customers.

A Preview button sits next to it and opens the popup exactly as a customer sees it, in a new tab.

If your store is still on the older thumbs survey, the header instead shows Thumbs survey: On/Off and the page shows a banner offering Switch to the new modern popup.

When the modern popup is on, the first card on the page holds the three text fields customers see for the menu question:

  • Popup title - the headline of the card (default "How does this menu look?").
  • Popup text - the line under the title.
  • Follow-up question - the optional comment prompt shown after they answer.

Click Save popup text to store them.

Weekly grade card

A large report card for the week you have selected:

  • The week's date, the letter grade (A+ down to F), and the % Approval Rating.
  • Three counters: APPROVED, DISLIKE, and NO OPINION (customers who were asked but didn't answer).

The grade is the share of likes out of likes + dislikes. A+ is above 96%, A is 90% or higher, and it steps down through B+, B, C+, C, D+, D, to F below 60%. With no likes and no dislikes the card reads "n/a".

Week selector

A dropdown of weeks with a View week button. Changing the week re-grades the card and re-fills the table for that week only. Clicking the Menu Feedback breadcrumb at the top of the page reloads the page fresh and clears the selected week back to the current one.

Rating table

One row per customer who rated that week's menu:

Column What it shows
Cust ID Link to the customer's account
Order ID Link to that order
Customer Name Link to the customer's account
Rating Approves (green) or Doesn't Like (red)
Comments Anything the customer wrote with their thumbs answer

Rows where the customer disliked the menu are shaded red so they stand out.

A comment can be left with either answer, not just a dislike. When the customer submits one, the text is saved onto that order's Comments column (the same field the table reads) and it goes out to your admins in the next feedback digest email, so you hear about it without having to watch this page.

Common Use Cases

Review the week's menu reception

Steps:

  1. Pick the week from the dropdown and click View week.
  2. Read the grade card for the headline number.
  3. Scan the table for red Doesn't Like rows.

Note: Feedback is only recorded for customers whose rating is still empty, so a customer's answer is captured once and never overwritten.

Follow up with customers who disliked the menu

Steps:

  1. Find the red rows in the table.
  2. Open the order or the customer account from the links in the row.
  3. Read the comment (if they left one). The same comment appears on the order's Comments column, and the customer's submission is already in the feedback digest your admins received.

Turn the whole popup on or off

Steps:

  1. Use Menu question: Off / On at the top of the page.
  2. Turning the menu question on also turns the master popup on, which is what makes the box and custom questions reachable.

Note: To go back to the older thumbs-up/down survey instead, use the Switch back to the classic thumbs survey link in the banner.

Check exactly what customers see

Steps:

  1. Click Preview next to the toggle.
  2. The popup renders in a new tab for the question type you picked.

Previewing writes nothing and does not use up a customer's one-time ask.

Troubleshooting

The grade card says "n/a"

No customer has rated the selected week's menu yet. Check that the week you picked is the current one, and that the menu question is switched on.

The table is empty but the grade card has numbers

Both are driven by the same week, so this normally means you changed the week in the dropdown without clicking View week, or you are looking at the page straight after a toggle click. Click View week again.

The banner says we're on the classic thumbs survey

Your store is on the older survey. Use Switch to the new modern popup in the banner to move to the popup, which keeps this same menu question and adds box scores and a custom question. From then on the header shows the Menu question toggle.

Box Scores and Custom Question are missing from the menu

Those two pages only appear in the Reports menu once the Customer Feedback popup is on. Turning the menu question on from this page switches the master popup on and brings them back.

  • Box Scores - the post-delivery 1-10 box question and its unhappy-customer filter
  • Custom Question - the rotating custom question (for example an NPS "would you recommend us?")
  • Customer Feedback - the hub page linking all three

Recent Updates

2026-09-22

  • Removed as its own entry in the Reports menu. Open it from the Menu Feedback card on the Customer Feedback hub page.

2026-09-17

  • Page rebuilt around the unified Customer Feedback popup: menu question on/off toggle, Preview button, popup wording fields, and the master switch for the whole popup.
  • Approval grade card and rating table kept, with row highlighting for dislikes and a link across to the sibling Box Scores and Custom Question pages.
  • Breadcrumb H1 added (Reports \ Customer Feedback \ Menu Feedback).
  • A customer's typed follow-up comment on the menu question is now saved to the order and emailed to your admins, matching the original thumbs survey.
  • Those admin emails are no longer sent one per answer: menu, box and custom answers are batched into a single New customer feedback (N) digest email (see the Customer Feedback hub page).