How Did You Hear Revenue Report¶
Menu Location: Reports > Acquisition > How Did You Hear > Revenue
Last Updated: 2026-09-08
Overview¶
The How Did You Hear Revenue Report shows the revenue that came in from customers grouped by how they first heard about you. Use it to see which acquisition channels are worth your marketing dollars.
From the top of the page you can also jump to the Summary Graphs view of the acquisition report, or to Edit Categories to manage the answer options (the same options are managed from Settings > How did you hear?).
Generating the Report¶
Pick a How Did You Hear? channel from the dropdown, and/or type into the Text Search box to match the free-text answers customers typed, then set the From and To dates and click Search.
Until you pick a channel or enter a text search, the report area prompts you to do so. The date range defaults to the last 3 weeks.
Report Sections¶
Revenue by Delivery Date¶
When a channel or text search is selected, a table lists every delivery date in the range with that date's Order Count and Revenue, and a total row at the bottom. These figures only cover orders in the date range for customers who answered with the selected channel/search.
If a text search was used, a Text Search matched line below the table lists the distinct free-text answers that matched.
Lifetime Value by Channel¶
Below the date table, the Lifetime Value by Channel table shows every order each customer has ever placed, grouped by how they first heard about you:
| Column | Description |
|---|---|
| Channel | The answer option the customer first picked |
| Customers | How many customers first came from that channel |
| Lifetime Revenue | All orders ever placed by those customers |
| Avg LTV / Customer | Lifetime revenue divided by customers |
Unlike the date table above, this section is not limited to the date range - it is the true lifetime value per channel, and it sorts by lifetime revenue so the most valuable channels are at the top.
Common Use Cases¶
- Compare channels on value, not just signups. A channel that brings few signups but high lifetime value can be worth more than a high-volume channel whose customers never order again.
- See revenue over a specific period. Pick a channel and a date range to see the delivery-by-delivery revenue it produced in that window.
- Understand free-text answers. Enter a text search to pull up the revenue attached to a specific written answer and see the exact wording that matched.
Troubleshooting¶
The report is empty until I search¶
That is expected. Select a How Did You Hear? channel or enter a text search, then click Search to generate the tables.
No data yet¶
If a channel has no revenue to show, the Lifetime Value table displays "no data yet". Widen the date range or pick a different channel.
Recent Updates¶
2026-09-08¶
- Added the Lifetime Value by Channel table to this report (all orders ever, grouped by acquisition channel, with customers, lifetime revenue, and average LTV per customer).