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Promo Activations

Menu Location: Customers > Reports > Promo Activations

Last Updated: 2026-07-26

Overview

The Promo Activations page lists customers who signed up on a promotional, gift, or trial account and then completed payment to become a full, active customer. Under the hood this report is a filtered view of the system log (syslog): whenever a promo/gift/trial account is activated (in the sign-up or promo-activation flow), the system writes a log line starting with "Promo activation:", and this page shows those log lines for a chosen date range.

This is a simple event log, not a marketing or campaign-tracking tool. It does not know which promo code or campaign a customer used, what price they paid, or their lifetime value, so this page cannot answer "which campaign performs best" or "what's our activation rate."

As of October 2025, the page itself displays a notice that it is being superseded: it tells admins to use the Re-Activations report instead for activation data going forward.

Page Layout

Header Section

  • From / To date fields - Filters the log to activation events in that time range (defaults to the last 14 days through today)
  • Search button - Re-runs the report with the selected dates
  • Export button (top right, spreadsheet icon) - Downloads a CSV of the rows currently displayed
  • Notice banner - "Update Oct 2025: Please look at the re-activations page for all activation data" with a link to the Re-Activations report

Main Content Area

Table columns:

  • Cust - Customer ID and name, linked to the customer's detail page
  • Date - Timestamp of the activation log entry
  • Other - The raw system log text for that event, e.g. Promo activation: type ... size ... schedule ... payment_id ... payment profile id ... error: ..., Order Created! (the "Order Created!" suffix only appears if an order was generated at activation)
  • Season - Only shown if the store has seasonal subscriptions enabled; lists the season/schedule/box combination tied to the customer's subscription

There is no promo code, price, status, or acquisition-source column on this report. (Status and acquisition source are shown on the separate New Signups report, not here.)

Common Use Cases

Use Case 1: Review recent promo activations

Steps:

  1. Set the From/To date range
  2. Click Search
  3. Review the Cust, Date, and Other columns for each activation

Use Case 2: Export a list of activations

Steps:

  1. Set the desired date range and click Search
  2. Click the CSV export button at the top of the page

CSV columns: Customer ID, Date, Other (plus Season, if seasonal subscriptions are enabled for the store)

Use Case 3: Look up the detail behind a specific activation

Steps:

  1. Click the customer's name in the Cust column to open their customer detail page
  2. Read the raw text in the Other column for the plan type, box size, schedule, payment profile ID, and whether an order was created at activation

Troubleshooting

No results found

Cause: No "Promo activation" log entries fall inside the selected date range.

Solution: Widen the From/To date range.

This report seems incomplete or out of date

Since October 2025 the page has carried its own notice that the Re-Activations report (Customers > Reports > Reactivations) is now the report to use for activation data. Use that report instead of this one.

The Other column is a wall of raw text

This is expected: it's the literal system log line written at activation (type, size, schedule, payment profile ID, and order-creation result), not a formatted summary field. There is no separate promo code, price, or lifetime-value field to reformat it into.

  • Customers (customers.php) - Main customer management
  • Discount Codes (admin_discount_codes.php) - Promo/discount code creation and management
  • Re-Activations (admin-rejoins.php?reactivation=1) - The report this page's own notice now points to for activation data
  • New Signups (admin-rejoins.php?new=1) - Track initial promo/trial signups

Quick Reference Card

Task Action/Location
View activations in a date range Set From/To dates, click Search
Export the list Click the CSV export button (top of page)
Look up a customer Click the customer name/ID link in the Cust column
See the current, supported activation report Use Re-Activations (page notice since Oct 2025)

FAQs

What counts as a "promo activation" on this page?

A system log entry starting with "Promo activation:", written when a promo, gift, or trial account completes payment and is marked a full active customer.

Does this show which promo code or campaign the customer used?

No. The report only shows customer, date, and the raw log text. Promo code is not captured on this view.

Does it show price, lifetime value, or an activation rate?

No. None of those are calculated or stored by this report.

Why does the page tell me to go somewhere else?

Since October 2025, an on-page notice directs admins to the Re-Activations report for all activation data. This page is being kept for reference but is no longer the primary activation report.

Can I filter by promo code, campaign, or acquisition source?

No. The only filter is the From/To date range.

Change Log

2026-07-26

  • Rewrote against the actual admin-rejoins.php code and menu entry
  • Removed invented columns and metrics not produced by the report: promo code, promo/regular price, lifetime value, status, acquisition source, activation-rate benchmarks, ROI/CAC formulas, and campaign comparison tables
  • Corrected the real columns (Cust, Date, Other, Season), filters (From/To date only), and export (CSV: Customer ID, Date, Other, Season)
  • Documented the page's own October 2025 notice pointing admins to the Re-Activations report
  • Removed the "Access Level"/"Permissions & Access" sections; no role-gating code exists for this page

2026-03-01

  • Initial documentation created

End of Documentation

For additional help, contact your system administrator or Kiva Logic support.