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Reactivations

Menu Location: Customers > Reports > Reactivations

Last Updated: 2026-07-26

Overview

The Reactivations page lists subscriptions that have rejoined: customers whose subscription shows a rejoin date within the date range you select. It's a live list plus a trend chart, not a marketing-attribution or lifetime-value report: the page does not track why a customer originally stopped, what brought them back, or what they're worth.

Primary Functions:

  • View the customers whose subscriptions rejoined within a chosen date range
  • See a day-by-day or week-by-week trend chart of reactivation counts
  • Export the list to CSV
  • Jump to each customer's detail page

Page Layout

Header Section

  • From / To - date range filter on the rejoin date. Defaults to the last 14 days if you haven't set a range.
  • Chart Timeframe - "By Day" or "By Week", controls how the trend chart below groups the counts.
  • Export button (top right of the page, spreadsheet icon) - downloads a CSV of the rows currently shown.

There is no search box on this table. (Other reports elsewhere in the admin use a searchable data table; this one is a plain list.)

Main Content Area

  • A line chart plotting the number of reactivations per day (or per week, depending on the Chart Timeframe setting) across the selected date range.
  • A table below with three columns:
    • Cust - customer ID and name, linking to that customer's detail page
    • Date - the date and time the subscription rejoined
    • Other - always blank on this report (it's a column shared with other views on the same underlying page that isn't populated here)

Common Use Cases

Use Case 1: Check This Week's Reactivations

Steps:

  1. Set From/To to cover the current week
  2. Review the customer list
  3. Click a customer's name to open their detail page

Use Case 2: Spot a Trend Over Time

Steps:

  1. Widen the date range (e.g. last 90 days)
  2. Switch Chart Timeframe to "By Week" to smooth out day-to-day noise
  3. Look for spikes or dips in the line chart

Use Case 3: Export for Further Analysis

Steps:

  1. Set the date range you want
  2. Click the Export button
  3. Open the CSV in a spreadsheet (customer, date, and a blank "Other" column)

Troubleshooting

Reactivation Not Showing in Report

Check:

  1. Confirm the From/To date range actually covers the date the subscription rejoined
  2. Confirm the subscription's rejoin date was actually set when the customer was reactivated (a subscription that was only edited, not reactivated, won't show a rejoin date)
  3. Refresh the page after adjusting dates
  • Subscriptions Paused (admin-edit.php?table=subscriptions_paused) - customers currently paused
  • Cancellations (cancels.php) - cancelled customers
  • Customers (customers.php) - main customer management
  • Customer Detail (customer_info.php) - individual customer history
  • Promo Activations (admin-rejoins.php) - a different report on the same underlying page: customers who redeemed a promo code and converted to full price. Not the same thing as a subscription reactivation.

Quick Reference Card

Task Action/Location
View reactivations in a range Set From/To, click Search
Switch trend granularity Chart Timeframe: By Day / By Week
Export reactivation data Click the Export button (top right)
View a customer's record Click their name in the Cust column

Change Log

2026-07-26

  • Rewritten against the actual page (kiv/admin-rejoins.php?reactivation=1). Removed filters, columns, and sections that don't exist in the code: Reactivation Source filter, Time Gap filter, search box, Stop Reason/Reactivation Offer/Previous LTV/Status columns, the Reactivation Types taxonomy, the Offer Strategy section, and the Reactivation Rate/Retention/LTV/Campaign ROI metrics (none of these are tracked or computed by this page). Removed the Access Level line and Permissions & Access tier matrix; no role-gating code exists on this page. Kept and verified: the From/To date filter (default last 14 days), the Chart Timeframe toggle, the Cust/Date/Other table columns, the trend line chart, and the Export button.

End of Documentation

For additional help, contact your system administrator or Kiva Logic support.